THE PROJECT

TECNICA GROUP IS LAUNCHING THE RECYCLE YOUR BOOTS CAMPAIGN TO MAKE CIRCULAR ECONOMY THE NEW BUSINESS MODEL FOR THE SKI INDUSTRY. THE COLLECTING AND RECYCLING INITIATIVE HAS BEEN ADOPTED BY THE LIFE PROGRAMME – THE EU’S FUNDING INSTRUMENT FOR THE ENVIRONMENT AND CLIMATE ACTION – AND WILL BE EFFECTIVE ACROSS EIGHT EUROPEAN COUNTRIES AS EARLY AS THIS WINTER SEASON.

Plastic waste is a huge problem for our planet. The world’s largest plastic waste dumpsites could literally form an eighth continent. When old ski boots reach the end of their usable life, they often end up in a dump or are burned in waste-to-energy plants. But Tecnica Group, the leading international ski boot manufacturer based in Italy, is now launching its Recycle Your Boots initiative. This circular economy project aims to contribute to protecting the planet by recycling used ski boots into secondary raw materials, thereby saving resources and reducing CO2 emissions.
HOW THE
PROCESS
WORKS

GET NEW

Consumers drive to store to buy a new pair of Tecnica ski boots.

BRING BACK

Consumers bring back their old ski boots (any model, any brand) to store to recycle them.

REGISTER

Consumers register on Blizzard-Tecnica website using the QR-Code.

COLLECT AND SHIP

Dealer collects a miminum of 25 pairs of old ski boots before calling Fercam to organize the pick-up.

RECYCLE FOR 2nd LIFE

Tecnica Group takes care of the transportation of the old ski boots to the recycling partner to recycle them.

BUY ONLINE

Consumer buys a new pair of Tecnica ski boots online.

SHIP NEW TECNICA SKI BOOTS

The e-tailer ships the new pair of Tecnica ski boots just purchased, including in the box a flyer which explains the possibility to return the old ski boots with no costs for consumers by using the Tecnica box and providing the registration code to get a discount voucher.

RETURN OLD SKI BOOTS

Consumers return their old ski boots to the e-tailer.

REGISTER WITH CODE

Consumers register on Blizzard-Tecnica website.

MASSIVE PICK UP

All the ski boots at the end of their life cycle will be collected with one massive pick-up. Tecnica will support the full cost of transport and of the recycling process.

RECYCLE FOR 2nd LIFE

Tecnica will recycle the ski boots separating all the different materials and giving them a second life. Tecnica will recycle alpine ski boots from any brand.

We are at the beginning of a new way of conceiving ski boots’ life cycle.
Recycle Your Boots is not the final answer, not yet, but it is a permanent construction site of innovation.
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