TECNICA GROUP IS LAUNCHING THE RECYCLE YOUR BOOTS CAMPAIGN TO MAKE CIRCULAR ECONOMY THE NEW BUSINESS MODEL FOR THE SKI INDUSTRY. THE COLLECTING AND RECYCLING INITIATIVE HAS BEEN ADOPTED BY THE LIFE PROGRAMME – THE EU’S FUNDING INSTRUMENT FOR THE ENVIRONMENT AND CLIMATE ACTION – AND WILL BE EFFECTIVE ACROSS EIGHT EUROPEAN COUNTRIES AS EARLY AS THIS WINTER SEASON.
Plastic waste is a huge problem for our planet. The world’s largest plastic waste dumpsites could literally form an eighth continent. When old ski boots reach the end of their usable life, they often end up in a dump or are burned in waste-to-energy plants. But Tecnica Group, the leading international ski boot manufacturer based in Italy, is now launching its Recycle Your Boots initiative. This circular economy project aims to contribute to protecting the planet by recycling used ski boots into secondary raw materials, thereby saving resources and reducing CO2 emissions.
